Catalog Pricing & Content Management

September 11, 2017 8:28 pm

Client Description:

Retailer of high quality performance apparel for dance and gymnastics

 

Business Problem:

Each and every business activity for this retailer is a lead up to building the catalog.  The designers, pattern makers, product developers, costing staff, merchants, and marketing team all contribute to the product content for these very important books that get used almost exclusively in the selling process.  All of this information was pieced together from many groups in a very large spreadsheet for each catalog.  Keeping up with changes and ensuring accuracy was a massive headache.

 

Singletree Solution:

This company implemented a PLM system which helped them better manage the pre-production process, but they still needed to bring it all to one place for full content visibility, and allow the data to extended with attributes that are only related to the catalog.

  1. First an entity was created to help cost the garment with full manufacturing costs (direct labor, indirect labor, BOM, overhead, etc.)
  2. Another entity was built to help price the garments in the various sizing to be offered.  Both the costing and pricing entities allow for what if’s in order to help maximize margins.
  3. A catalog entity was built to retrieve design, product development, pattern, marketing, costing and pricing information from the PLM system and the other entities.  Additional editable fields were added that were specific to the catalog.
  4. When the season is finalized, the catalog data is then exported to Excel and used for the catalog copy.

Business Benefits:

  1. A variety of information was pulled into one place, real time, and was extended with additional data specific to the catalog.  They now have one version of the truth.
  2. They now have a repeatable, standardized process.  Accuracy of the data and the time to develop the content were greatly improved.
  3. Management has visibility of the progress of the catalog and are alerted when costs change.
  4. Margins can be better analyzed and maximized.
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